Western Europe

Regional trend analysis, forecasts and market intelligence for the Pharma & Healthcare industry

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Western Europe

Latest Western Europe Analysis

Industry Trend Analysis - OTC Sector Growth Jeopardised By Lack Of Innovation - NOV 2014

The over-the-counter (OTC) medicines segment is a steadily expanding opportunity for several multinational firms and many local manufacturers, in both developed states and emerging markets. We are observing more sophisticated marketing campaigns that aim to exploit the trend of sales channel liberalisation. However, the sector is at risk from a lack of innovation, with growth driven by increase...