Middle East & Africa

Regional trend analysis, forecasts and market intelligence for the Pharma & Healthcare industry

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Middle East & Africa

Latest Middle East & Africa Analysis

Industry Trend Analysis - Pfizer To Capitalise On Long-Term Investment - SEPT 2014

Growth in the Saudi Arabian pharmaceutical market will be driven by the country's large and expanding population, rising burden of non-communicable diseases and a preference for expensive patented medicines. Multinational drugmakers will capitalise on the long-term investment in the country as well as the close relationship and promotion programmes among patient groups and local healthcare...