GCC Spending On Healthcare Advertising Increasing

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Healthcare sector advertising in the Gulf Co-operation Council (GCC) region during January-September 2009 was worth approximately US$162mn, according to the findings of UAE-based research group the Pan Arab Research Centre. The group has revealed that total 2009 spending on advertising for the industry could reach US$215mn. BMI believes that since the member states of the GCC are undergoing healthcare reform or promoting medical tourism (in the more developed countries), the increased spending on advertising is to be expected.