Industry / United Kingdom
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GSK To Target Emerging Markets
May 2008 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Like all of its peers, UK-based multinational GlaxoSmithKline (GSK) is adapting to the pharmaceutical industry's new and challenging operating paradigm. While the demand for innovative medicines continues to grow worldwide, negative pressures such as cost containment, regulatory demands and generic competition are constantly eroding bottom lines. Anticipating the so-called 'patent-cliff' in 2011, GSK's CEO-designate Andrew Witty has revealed a new strategy that places emphasis on emerging markets, especially those in