Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Czech Republic

Zentiva Looks To Shore Up Sales

November 2007 | Industry News

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Falling revenues in the home market and in Romania could force Czech drugmaker Zentiva to change its tactics in Central & Eastern Europe. BMI believes this could include altering its distribution practices in Romania and increasing its presence in Russia and the CIS in order to make up for the difficult domestic environment.