Companies / Romania
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Krka Looks To Outpace Market
September 2006 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Frustrated at the lack of opportunities in its home market, Slovenian firm Krka is planning a concerted promotional campaign in Romania ahead of EU accession next year, which is expected to expanded the market there significantly. The company is planning to launch six new drugs in Romania over the next twelve months, leading to a 10% rise in sales, which would be more than the market