Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Companies / Brazil

Challenges Ahead For Latin America's ED Market

August 2006 | Market Trend Analysis
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Latin America's erectile dysfunction (ED) market is recording strong sales, but competitive trends are shifting in the lucrative sector. Throughout the region, Pfizer's long-standing market leader Viagra (sildenafil) is losing ground to rivals including Lillly/ICOS's Cialis (tadalafil) and Bayer's Levitra