Companies / Italy
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Liberalisation Boosts OTC Market
September 2006 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Following the introduction of legislation that allows over-the-counter (OTC) medications to be sold outside Italian pharmacies for the first time, a leading supermarket chain has revealed that sales of non-prescriptions drugs from three of its outlets has been extraordinary, even outselling pasta, rice and flour