Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / United Kingdom

Explicit Price Cuts Unlikely

March 2011 | Industry Trend Analysis

BMI Core View: Governments will increasingly impose price controls on pharmaceuticals. Drugmakers have generally charged what the market will bear in both developed and emerging markets. High prices were previously accepted by patients and national health services because it was hard to equate monetary cost with clinical benefit. With the advent of health economics, coupled with increasing budget deficits, there will be more caps on medicine expenditure, especially on essential

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