Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Chile

BMI Outlines South America's Pitfalls

December 2010 | Industry Trend Analysis

BMI View: South American countries offer lower operating profit margins in comparison to most developed pharmaceutical markets in the northern hemisphere, mainly due to low medicine prices and expanding generic competition. Therefore, BMI believes that multinational drugmakers looking to profit from double-digit sales growth in the region must focus on establishing a presence in the larger markets, where higher sales volumes can be ensured.

To read the full article, please choose one of the following options:

Subcribers please log in