Industry / United Kingdom
AstraZeneca To Divest Medical Devices Division
November 2010 | Industry Trend AnalysisBMI View: Drugmakers targeting a wide range of therapeutic areas and diversifying their product range will significantly enhance their long-term growth opportunities. Moreover, by expanding their presence in a wide range of international markets, firms will reduce long-term risks associated with a particular market i.e. pricing pressures, and will maximise their chances of profiting from rapid revenue growth in less obvious emerging markets.
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