Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / France

The Case Of Acomplia Highlights The Importance Of Genetic Testing

August 2010 | Industry Trend Analysis

BMI Core View: The development and marketing of therapeutics in combination with diagnostics will become more common. It is increasingly clear that the 'one size fits all' approach to developing pharmaceuticals is an anachronism. Due to the uniqueness of genetic sequences, people respond to drugs differently. Foreknowledge of response rates through the use of diagnostics will improve therapeutic outcomes and reduce overall healthcare costs.

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