Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Australia

Government Encourages Generic Drugs To Control Expenditure

July 2010 | Industry Trend Analysis

BMI Core View: Uptake of generic drugs following patent expiry will become swifter. This trend will reduce costs for governments, out-of-pocket payers and insurance companies, which is increasingly important as developed states reform their healthcare systems over the medium term. Key obstacles include prescriber brand loyalty, pay-to-delay deals, the near universal unpopularity of commodity generics and a lack of perfect competition in the pharmaceutical

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