BMI Expects Significant Commercial Upside For Online PharmaciesJuly 2010 | Industry Trend Analysis
BMI Core View: The healthcare industry will increasingly use the internet as a sales channel. Lower overheads mean that online retailers can offer over-the-counter (OTC) medicines at lower prices than traditional outlets, such as pharmacies, supermarkets and convenience stores. Meanwhile, primarily due to convenience, consumers are buying more products from websites. Remedies for embarrassing medical conditions will see disproportionate upside from internet sales.
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