Prescription Sales Growth To Improve, Full Rebound Unlikely

Prescription drug sales accounted for 84% of total pharmaceutical sales in 2009, with the market valued at EEK2.98bn (US$264mn). Annual growth registered just 2.1% in 2009, a clear slowdown on rates over 2006-2008, which averaged 16.3%. Nevertheless, prescription sales continued to outperform the over-the-counter (OTC) medicine sector, a trend BMI foresees continuing over the forecast

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