Mass Price Cuts Spell Doom For Drugmakers

BMI View: The introduction of government price erosion mechanisms will accelerate across Europe, a view driven by need for fiscal austerity and supported by the actions of numerous governments over the past six months. One of these countries, Greece, is taking even more drastic measures than others, with the implementation of a market decree which will bring about 'short-term' price cuts of up to 27%. BMI believes the mechanism, undoubtedly linked to the country's economic crisis, could have a profound impact on companies operating in Greece and other European countries if

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