Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Bulgaria

OTC Market Should See Marginal Improvement In 2010

May 2010 | Industry Trend Analysis

BMI View: Bulgaria's over-the-counter (OTC) medicine market should pick up in 2010, following a major deceleration in 2009. Nevertheless, prolonged economic troubles and a maturing market means that OTC sales growth is unlikely to return to pre-recession

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