Ranbaxy Launches Generic Lipitor

BMI Core View: Uptake of generic drugs following patent expiry will become swifter. This trend will reduce costs for governments, out-of-pocket payers and insurance companies, an increasingly important pattern as developed states reform their healthcare systems over the medium term. Key obstacles include prescriber brand loyalty, pay-to-delay deals, the near universal unpopularity of commodity generics and a lack of perfect competition in the pharmaceutical sector.

To read the full article, please choose one of the following options: