Industry / Turkey
Deva To Tap Oncology Market
April 2010 | Industry Trend AnalysisTurkish pharmaceutical company Deva Holding is to invest TRY60mn (US$41mn) over the next three years in the construction of an oncology production plant. Deva's aim is to produce cancer treatments at substantial discount - up to 50% - against current offerings from Western manufacturers. BMI believes Deva's strategy should enable it to increase its market share in Turkey, while also increasing its exposure in foreign
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