Dr Esteve Looks For Revenue Earning Opportunities Outside Of Its Local Market

BMI Core View: The uptake of generic drugs following patent expiries will become swifter, reducing costs for governments, out-of-pocket payers and insurance companies - increasingly important issues as developed states reform their healthcare systems over the medium term. Key obstacles include prescriber brand loyalty, pay-to-delay deals, the near universal unpopularity of commodity generics and a lack of perfect competition in the pharmaceutical

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