Industry / China
Bayer Unveils Ambitious Growth Plan
April 2010 | Industry Trend AnalysisBMI View: China has the world's most attractive emerging pharmaceutical market. Driven by a booming economy, sales of prescription drugs and over-the-counter (OTC) medicines are forecast to post double-digit growth over the next five years. The government is supportive of the healthcare sector and is working to provide modern therapeutics to every citizen.
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