Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / South Korea

Choongwae Licences Samsung's Blood Testing Device

April 2010 | Industry Trend Analysis

Samsung Electronics has contracted local drugmaker Choongwae to promote its new blood testing machine to hospitals and clinics in South Korea. BMI expects the partnership to be a success because of three factors: Samsung's technological expertise, Choongwae's focus on hospital products, and the robust growth of South Korea's healthcare market. We also note that the development is in accordance with one of BMI's long-term core views, that non-healthcare companies will increasingly enter the medical services

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