Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Greece

Market Access Changes To Deter Drugmaker Investment

March 2010 | Industry Trend Analysis

Greece's government has unveiled further details of the country's pharmaceutical pricing and reimbursement reform, which BMI believes could have a severely detrimental effect on market access for pharmaceutical companies. In line with modifications in other European countries, BMI has introduced a new short-term core view for the industry: the use of price erosion mechanisms, including therapeutic reference pricing, will be increasingly introduced in Europe as a means of containing government health

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