Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / United States

Doctors Encouraged To Use Genetic Testing

March 2010 | Industry Trend Analysis

It is BMI's Pharmaceuticals and Healthcare team's view that personalised medicines - defined as the use of information about a person's genes to prevent, diagnose and treat a disease - will play a greater role in the treatment of patients. Medicines that offer fewer side-effects and target illnesses more efficiently are increasingly subject to pharmacoeconomic analysis, especially as ageing populations and chronic disease burdens command high healthcare budgets.

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