Pfizer To Expand eCard Scheme In Emerging Markets

US pharmaceutical giant Pfizer will launch its eCard system in Russia in February 2010, followed by launches across a host of high potential emerging markets, according to the Financial Times. The scheme will allow patients to access discounts of 15-50% for the company's medicines, while the drugmaker will be able to capture more accurate prescribing and consumption data and at the same time have closer contact with the patient, providing information on disease and maintaining awareness of the importance of compliance. Pfizer has already launched the system at a number of partner pharmacies in Moscow, with patients able to acquire

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