Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Vietnam

Spending On Foreign Drugs Increases Rapidly

February 2010 | Industry Trend Analysis

A common feature of emerging markets is a preference for foreign pharmaceuticals over domestically-produced equivalents. Imported medicines are perceived as being of higher quality and less likely to be counterfeit. This demand profile results in excessive medicine expenditure and an under-developed local pharmaceutical industry.

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