Slow Market Growth Expected In The Medium Term

BMI's proprietary Drug Expenditure Forecast Model reveals that the Italian pharmaceutical market will increase in value in 2009 (in local currency terms), after declining in the previous year. During 2008, over-the-counter (OTC) and prescription medicine sales were EUR18.87bn, down from EUR19.06bn in 2007. In 2009, it is expected that drug sales will increase by 0.5% to reach EUR18.97bn. However, in US dollar terms, as a result of the weakening of the euro, drug sales will experience a 3.75% decline, to reach US$26.71bn in 2009, down from US$27.75bn in

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