Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Brazil

Regional Generic Penetration Unbalanced But Unclear

October 2009 | Industry Trend Analysis

Data from Brazil's Association for the Generic Medicines Industry (ProGenéricos) has been highlighted as showing significant disparity between the use of generic drugs across the country's five macroregions. ProGenéricos president Odnir Finotti attributes the imbalance to prejudice and a lack of information across different regions, despite the widespread availability of generic drugs. He said the medical profession should be encouraged to prescribe more

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