Pharmacy Lures Customers With Rebate

Using a unique marketing campaign that can only be described as aggressive, Central European firm Penta Investments will give a CZK5 (US$0.22) "reward fee" to customers for every prescription they fill at its pharmacies in the Czech Republic. Opponents of the scheme say it is unethical, but Penta insists that that strategy is an acceptable way to increase business in the maturing pharmacy

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