Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Peru

Doctors Targeted In Generics Drive

March 2008 | Industry News

Lending weight to BMI's positive forecast for Peru's generics market, the Ministry of Health (MINSA) has introduced a system of fines for doctors who repeatedly fail to suggest generic alternatives when prescribing drugs. While we have reservations about the enforceability of such a system, BMI broadly welcomes the move, which should lead to increased patient

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