Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Venezuela

Nycomed Opens Sales And Marketing Office

February 2008 | FDI Alert

As part of its strategy to invest in high-growth markets, privately-owned Swiss firm Nycomed has established a sales and marketing presence in Venezuela. The company plans to start launching its products in spring 2009 and also intends to offer licensing opportunities to partners looking to sell their medicines in the country. BMI believes that Nycomed has strong chance of succeeding in Venezuela given its experience in similar challenging but expanding

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