Industry / Venezuela
Nycomed Opens Sales And Marketing Office
February 2008 | FDI AlertAs part of its strategy to invest in high-growth markets, privately-owned Swiss firm Nycomed has established a sales and marketing presence in Venezuela. The company plans to start launching its products in spring 2009 and also intends to offer licensing opportunities to partners looking to sell their medicines in the country. BMI believes that Nycomed has strong chance of succeeding in Venezuela given its experience in similar challenging but expanding
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