Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Canada

Medical Tourism Boosted By Movie Blockbuster

October 2007 | Industry News

The recent Michael Moore film Sicko revealed the efficiency of Cuba's communist healthcare system to the world. Now, seemingly without sensing the irony, several firms are cashing in on the good publicity by promoting the capitalist concept of medical tourism to the island. BMI looks at how the island achieves such success on a shoe-string budget, and considers one medical tourism company that is riding the wave of good news surrounding Cuban healthcare - Canada's Choices Self Directed

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