New Name, Big Ambitions, Significant Challenges

Ethiopia's rebranded drugmaker Rx For Africa is looking to take on local rival Almeta Impex, which stole the headlines by opening a new ETB90mn (US$10mn) production plant in a joint venture (JV) with India's Cadila Pharmaceuticals in September. The company is pinning its hopes on an aggressive expansion strategy to turn around its flagging

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