Adcock Ingram On Collision Course With Regulator Over Direct-To-Consumer Advertising

October 2007 | Company News Alert

South Africa's Adcock Ingram has found itself on the wrong side of the Medicines Control Council (MCC) after the regulator alleged Adcock has persistently engaged in illegal direct-to-consumer advertising of a flagship prescription drug. By law, drugs classified as 'schedule two' and higher may be advertised only to authorised prescribers - namely doctors and pharmacists. The drug in question - analgesic Myprodol (ibuprofen + paracetamol + codeine) - is a 'schedule three' drug and, according to the regulator, has been illegally advertised through magazines and television 'on numerous occasions' directly to

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