Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Generic Sector Forecast Upgraded

July 2007 | Industry Forecast

BMI has marginally upgraded its projection for Japan's generic drug market after a basket of medicines lost patent protection and public knowledge of the benefit of this type of pharmaceutical improved. Moreover, the spread of flat-sum reimbursement schemes, a number of fee changes and increased co-payments for drugs over the past few years have also had an effect. A key change in 2006 was the introduction of a tick box on script forms, allowing doctors to indicate their approval of substitution. We fully expect the uptake of generics in Japan to continue, with the value of the sub-sector reaching US$9.44bn

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