Companies
Ban On DTCA Forces Consumers Onto The Internet
July 2007 | Industry NewsA new study by Manhattan Research has shed light on how European consumers gain information on prescription pharmaceuticals. Whereas in the US, direct-to-consumer advertising (DTCA) allows the dissemination of a large amount of information, in Europe this is not the case, leaving the public reliant on alternative sources. Increasingly the Internet is becoming the preferred
Sorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
If you would like to subscribe to Western Europe Pharma & Healthcare Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Western Europe Pharma & Healthcare Insight please click on the trial link below.
