Companies / Kuwait
Free Pricing Of OTCs Backfires
February 2007 | Industry NewsOTC market growth is likely to be steady as a result of overall healthcare sector development. Low-income consumers will remain reliant on OTC drugs as a cost-effective way of meeting their treatment needs. The dominance of the prescription market is unlikely to change in the near future, with the OTC share of total sales forecast to fall to 16.8% by 2010.
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