Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Companies / Brazil

Boehringer Eyes Brazilian OTC Market

August 2006 | Company Finance Alert

German drugmaker Boehringer Ingelheim (BI) is set to expand its presence in the Brazilian OTC market, as it looks to bolster its portfolio. The company markets several market-leading brands including the anti-spasmodic Buscopan and Mucusolvan, and has already boosted its marketing budget 17% to US$75mn in

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