Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Germany

Ranbaxy Launches Generic Lipitor In Four Regional Markets

March 2012 | Industry Trend Analysis

BMI view : Lipitor (atorvastatin)'s patent expiration brings significant revenue-earning opportunities for Ranbaxy Laboratories in Europe, particularly as cash-strapped governments are keen to promote the use of off-patented drugs in the battle with soaring drug spending. With regards to Germany, BMI believes the approval of generic Lipitor in the country may benefit Ranbaxy's German subsidiary, Basics GmbH , enabling to win a more substantial proportion of health insurance tenders in value terms.

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