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Acino To Focus On MENA Region

March 2012 | Industry Trend Analysis

BMI View: It seems that Acino has paid a very good price for Cephalon's emerging market businesses because of regional political tension. Acino's strategy to focus on the markets of the Middle East and North Africa (MENA) in therapeutic areas that are less saturated with new market entrants is clever, as many opportunities exist in the region beyond metabolic and cardiovascular

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