Lloydspharmacy's Adoption Of Intelligent Medicine Aligns With Its Focus On Consumerised Healthcare

BMI View: The design of drugs - both visual and in terms of their administration - will become an increasingly important facet of the drug development process, as the value of a medicine has to be communicated to both patients and healthcare professionals. Patient expectations will rise as the shift towards taking greater responsibility for personal healthcare plays out, driven by the increasing individuality of modern drugs.

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