Industry / Spain
Austerity Measures Impacts Local Drug Company Performance
January 2012 | Industry Trend AnalysisBMI Core View: Governments will increasingly impose price controls on pharmaceuticals. Drugmakers have generally charged what the market will bear in both developed and emerging markets. High prices were accepted by patients and national health services because it was hard to equate monetary cost to clinical benefit. With the advent of health economics, coupled with increasing budget deficits, there will be more caps on medicine expenditure, especially on essential drugs.
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