The Challenge Of Hajj Presents Opportunities For Non-Prescription Medicine Manufacturers

BMI View: While not an easily commercialised event, the hajj pilgrimage to Mecca is an enormous healthcare challenge requiring huge volumes of vaccines, over-the-counter (OTC) drugs and healthcare staff. This could present opportunities for local drugmakers to supply the event with non-prescription medicines and private healthcare services for wealthier pilgrims, especially as the event continues to grow and Saudi efforts to ensure its success grow in sophistication.

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