Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Canada

Cost Concerns Impact National Reimbursement Strategy

October 2011 | Industry Trend Analysis

BMI View: While news that Canadian authorities have tightened public drug plans will come as no surprise, reimbursement trends favouring cost-effective studies over clinical success stories should hint to drugmakers that governments are in no mood to buy new, slightly modified medicines when older variants and generic substitutes are just as effective.

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