Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Brazil

President Defends Patented Medicines Strategy

September 2011 | Industry Trend Analysis

BMI View: While we believe Brazil's intellectual property laws do little to help the country's otherwise positive business environment, we are impressed by the government's push towards preferential pricing agreements. While discounts are likely to dissuade multinational drugmakers from expanding into other emerging market, increased volume sales can offset the negative effects of price cuts.

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