Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Brazil

Doctors Continue To Resist Generic Medicines

August 2011 | Industry Trend Analysis

BMI View: While the vast majority of Brazilians are willing to use generic medicines, the government's interest in supporting the industry needs to confront growing resistence from physician groups. With the previously held belief that higher cost drugs translate to better quality care is all but gone, we argue that healthcare professionals still need to be made aware of the bioequivalence certification standards that go into approving generic medicines.

To read the full article, please choose one of the following options:

Subcribers please log in