Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Switzerland

Strong Franc Drags Down Drug Company Performance

August 2011 | Industry Trend Analysis

BMI View: Despite the massive appreciation of the Swiss franc against the euro and the dollar through 2010 - and with the trend continuing into 2011 - we believe the high value-added nature of Swiss pharmaceutical exports, particularly pharmaceuticals, will ensure that external demand for the country's goods does not suffer an outright collapse and continues to support the wider economy.

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