Nexium To Be Launched In World's Second Largest Market

BMI View: Traditionally, multinational drugmakers have maintained high revenue streams in developed markets through the sale of high-value patented medicines. While it is our view that developed markets will continue to act as the core revenue stream for drugmakers - as affordability levels remain high compared with those in emerging markets - we believe the string of patent expiries and the availability of lower-value generic medicines will make it increasingly difficult for drugmakers to maintain the same levels of sales and profits in these markets.

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