Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / United Arab Emirates

Significant Medicine Prices Cuts Introduced

June 2011 | Industry Trend Analysis

BMI View: While emerging pharmaceutical markets are a fantastic growth story, the use of higher prices for drugs in emerging markets to offset the austerity of Europe and US healthcare reform is only going to work for so long. Eventually price reductions will follow from the developed world to countries with high prices, especially those where the state pays for a large proportion of healthcare.

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