Novartis Reports Double Digit Sales Growth

BMI View: Novartis will outperform rival pharmaceutical companies over the medium term and therefore continue to be an attractive prospect for investment. The Basel-based firm increasingly appreciates the opportunities presented by emerging markets, which BMI believes will drive industry growth. Accessing emerging markets is also a vital strategy in maintaining revenue growth, particularly as the US and Europe currently account for more than 50% of the company's revenue. However, we note that the company's strength will be tested as a number of its drugs are set to face competition from generic drugs.

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